RSC Partners, Inc.

Writing in The Wall Street Journal earlier this month, Rebecca Buckman noted how a Spanish Internet start-up, Fon Technology SL, broke the news about new funding it secured from Google and Skype in the blogosphere, rather than in the traditional business press. Buckman’s piece highlights the growing influence blogs have in the high-tech sector, creating buzz and driving stock prices.

The avalanche of blogging about FON, much of it from people now tied to the four-month-old company, highlights the rising influence of blogs in shaping opinions about tech start-ups, particularly in Silicon Valley.

Although Buckman’s primary concern was about the disclosure obligations of bloggers, the point she makes most effectively is the power of the Internet in supplementing traditional media campaigns.

Blog Buzz on High-Tech Start-Ups Causes Some Static [WSJ]