RSC Partners, Inc.

When we first came up with the idea for “RSC Partners,” we asked ourselves the very simple question, “What is this company all about?” Our mission is pretty simple and straightfoward: “To develp New Media solutions to support strategic communications objectives.”

We’re not PR flacks, but we do see value in public relations. Our role is as a complement to– not a replacement for– a traditional PR campaign.

In order to accomlish our mission, we think we need to do two things well:

1. Serve as a bridge between newsmakers– companies, high-profile individuals, etc.– and the people who are passionate enough to challenge the status quo and write about the news on their own initiative.

2. Fill the gap that is left by PR firms that have just awakened to the fact that there is this thing called “the Internet” out there and that have no idea how to respond other than to print a glossy brochure and claim expertise in this area. (To be fair, not all PR firms fit this description, but a frighteningly large number do!)

But we’re not trying to compete with the PR industry. On the contrary, we want to work with PR pros who are just beginning to recognize the power of blogs as a communcations medium.

We understand that using traditional PR tools like spamming press releases and “smiling and dialing” journalists is a recipe for disaster in the blogosphere. Rather our approach is to tailor and target outreach to appropriate bloggers to help them create original content and increase their traffic, while simultaneously helping newsmakers who want to take blogs seriously and to communicate through this valuable new medium.