RSC Partners, Inc.

Yes, it’s true. As Kevin Roderick writes on his blog, L.A. Observed–perhaps the most influential media website in Southern California–Ryan and I are Republicans, and we’re working for a Democrat (gasp!).

Although some people might find the very thought to be offensive, to us it is really quite simple–what makes a blog a good blog is the same regardless of whether you’re Republican or Democrat, or writing about entertainment, sports, politics or your cat.

Barry Gordon has his weblog, Barry Talk, to go along with his radio show on a Southern California Air America outlet. He wanted to know if and how he could leverage the power of the Internet to grow his audience both for the radio show and the weblog.

The idea isn’t so far in left field. In fact, it’s because of his embrace of bloggers that Hugh Hewitt became a household name among bloggers.

So, among the many things we’re doing for Barry is helping him make Barry Talk a better blog–from content to presentation to being “linky” and becoming “sticky.” The basic theory is that in blogging Link = Traffic = Happy.

The same rules apply whatever letter you have after your name, and at RSC Partners, we’re working with our clients and successful bloggers to make a formula that works.