RSC Partners, Inc.

Most of the mainstream financial media were nonplussed by Google’s launch of its Finance page yesterday. It looks too much like other financial sites, they said, while pointing out the kinks in the system.

But buried in the far right-hand corner, at the bottom of each page is something you won’t find on other financial sites. Let’s say you are looking for information on Kinross Gold Corporation. Well look down there and you will find the three most recent blog posts about KGC…about as many as there have been in the last five months!

For small and mid-cap companies about which there is little blog chatter, this can be either an opportunity or a curse, depending on how they approach the growing influence of blogs. Embrace the blogs and reach out to them, and it is more likely to become an opportunity. Ignore them at your own peril…because Google Finance will not ignore them.