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The Los Angeles Times compares the media markets in New York and L.A. today, and finds the City of Angels lacking when it comes to Gossip columns.

While the number of publicists per capita in Los Angeles is among the highest in the world and gossip mongering ranks near the top of the city’s list of high-profile exports, there is no local equivalent to Page Six. In fact, the closest thing Hollywood has to Page Six is Page Six itself; the Post is available for home delivery here, and the column regularly covers and skewers the Southland’s rich and infamous.

But it’s not like Los Angeles lacks a media machine covering our own gossip. The Times cites no less than three bloggers–Deadline Hollywood, Defamer and Kausfiles–to talk about the local media obsession with celebrity. (Likewise, for non-Hollywood “gossip”, we like Mayor Sam and L.A. Observed.)

There’s a lesson there for the myriad publicists who haunt the streets of Hollywood–ignore the Blogosphere at your own peril.

L.A. to Page Six scandal: ho-hum [LAT]