RSC Partners, Inc.

The National Journal’s Blogometer quotes my recommendations for political campaigns under the headline, “THOUGHT OF THE DAY: Link = Traffic = Happy”

“Take a look, for example, at Governor Schwarzenegger’s blog. Were they to ask, I would tell them the truth-it’s AWFUL. The posts are too long, it’s not updated often enough, it has no synergy with the press operations and they don’t have pictures. But what’s really missing are the links. Both Howard Dean’s Presidential campaign and Bob Hertzberg’s campaign for Mayor of Los Angeles understood something that campaign bloggers seem to have overlooked-the relationship with the blogosphere is a two-way street.”

“Dean and Hertzberg would link to blogs, news articles, and their own press releases like it was going out of style. In the case of Hertzberg, for example, I can say firsthand that I was more likely to write about local Los Angeles politics (and admittedly look more favorably towards Hertzberg’s point-of-view) because I believed they’d link to me. And in the blogosphere link = traffic = happy. If the problem with “netroots” is that small self-selected groups of like-minded people are only “speaking” among themselves the solution for political campaigns (or businesses or even bloggers) would seem to be simple. Link.”

That basic philosophy–create synergies within the networks of the blogosphere and leverage them for your business, political campaign or what have you–is what we preach to clients every day. Of course, we’d be more than willing to help out if a business or political campaign needed guidance on implementing this seemingly basic strategy.

6/28: Deal Or No Deal? [National Journal]
Netroots’ Missing Links [Spot-On]