Practice Areas
New Media outreach- New Media outreach is the cornerstone of each of RSC Partners’ practice areas. Our services include generating new content online, managing relations with bloggers, developing New Media strategic plans for major events, monitoring what is being said online about our clients, and serving as a firewall between online content and advertising.
Public affairs and Public relations- RSC Partners has the resources and experience to manage your issue with both online and traditional media and—when necessary—to implement alternative strategies to deliver your messages to grassroots news consumers and opinion leaders.
Campaigns and political communications- Since 2004, candidates throughout the country have embraced the Internet to organize grassroots support for volunteer development, fundraising, and message delivery. Through its New Media contacts, RSC Partners is uniquely positioned to leverage the power of the Internet for political campaigns.
Brand management and brand defense- More and more, consumers are forming and changing their opinions about your products based on what they read online. RSC Partners’ ability to respond quickly and effectively through online media is critical to maintaining the integrity and viability of your brand.
Publicity- While traditional media is limited in the amount of content it can deliver and the number of consumers it can reach, the Internet offers virtually limitless opportunities to promote people and products. RSC Partners has the experience and resources to harness the power of the Internet at a fraction of the cost of traditional advertising campaigns.
Case Studies:
- Blogging and Public Affairs: Creating Political Pressure.
- “I hate the Olympics.” (What Market Researchers Are Learning Through New Media)
- It’s the Medium, not the Message that Matters
- Blogs Redefining Shareholder Activism
